Monona Terrace

Licensing and Commercialization Bootcamp

National SBIR/STTR conferences have always served to help emerging companies learn the ropes in securing funding to move their research ahead.  But creating and building a new venture requires more than successful research funding. 

The 2011 Growing the Innovation Ecosystem Licensing and Commercialization Bootcamp is designed for early stage CEOs and university researchers who may be prospective founders of new technology ventures.  Participants will learn to grow their own innovation ecosystem; map out the road ahead and learn from pros while developing connections with new peers.  This intensive, half-day workshop focuses on the tools entrepreneurs need in launching and growing new ventures; crafting products based on technological innovation, working with university licensing offices; leveraging university researchers and cultivating investors. 


When What Where

The Bootcamp is Sunday, April 10 1:00 pm to 4:00pm at the Town Center of the Wisconsin Institutes of Discovery (WID)

Register for the pre-conferences during the regular registration process.

The bootcamp includes hands on workshops and an interactive case study that promotes team collaboration, brings new insights and fosters relationship development. 

Opening reception for the SBIR/STTR conference follows at the Monona Terrace.

Shuttles will be looping from the WID building to hotels and to the Monona Terrace for the reception/registration.



1:00 pm Welcome

Allen Dines, UW-Madison Office of Corporate Relations


1:05 pm – Commercialization Essentials – From an Idea to a Marketable Product
Dan Olszewski, Director Weinert Center for Entrepreneurship, Wisconsin School of Business, UW-Madison

1:20 pm – Commercialization Pitfalls – Navigating the Nuances while Building a Viable Business
Doug Johnson, Director, the Venture Center, University of Minnesota

1:35 pm – Framing the Company to Attract Investment - Tips on How to Get Angel Money 
Rick Holdren,  Healthcare Angels

1:50 pm – Q&A


2:00 pm – Licensing Basics – The Nuts and Bolts of University Licensing
Jeanine Burmania, Licensing Manager, WARF

2:15 pm – The Licensing Process from University and Company Perspectives
Stephanie Adamany, Assistant General Counsel, WARF and Jonathan Fritz, Attorney at Law, AlphaTech Counse

l2:45 pm – Q&A

2:55 pm – Break

Interactive Exercise - Case Evaluation

3:05 pm – Introduction to IronOut, LLC
Allen Dines, Assistant Director, UW-Madison Office of Corporate Relations  

3:15 pm – What’s Wrong with IronOut, LLC?
Small group work sessions 

3:35 pm – Fixing IronOut, LLC discussion of group recommendations
Facilitated by Jennifer Gottwald, Licensing Manager, WARF

4:00 pm – Wrap-up and Adjourn


Who should attend?



Research faculty

Service providers and professionals from organizations engaged in  supporting new venture development

Government professionals

Economic development professionals

Sponsoring Organizations

UW-Madison Office of Corporate Relations

Wisconsin Alumni Research Foundation

Midwest Research University Network


Bootcamp Agenda

Stephanie Adamany: Common Issues That Arise in University

Start-Up Licensing Agreements

Jeanine Burmania: University Start-Up Licensing

Holdren: Getting Angel Money

Holdren: Risks in Healthcare

IronOut, LLC

Johnson: Development of a Company

Dan Olszewski: SBIR Pre-Conference Bootcamp




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